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After Essentials
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After Essentials/strong> is the leading brand of towel ponchos in all of Europe, known for offering a wide and diverse collection.
It was born from the shared passion of three friends for action sports, nature, and outdoor activities, who identified a lack of creativity, originality, and color in such a functional and useful product as changing ponchos.
By experimenting with different materials, shaping trends, and collaborating with various artists/athletes, they became market leaders five years later, expanding their product range to include rain ponchos, towels, and accessories, which are now available in all major stores across Europe.
It was born from the shared passion of three friends for action sports, nature, and outdoor activities, who identified a lack of creativity, originality, and color in such a functional and useful product as changing ponchos.
By experimenting with different materials, shaping trends, and collaborating with various artists/athletes, they became market leaders five years later, expanding their product range to include rain ponchos, towels, and accessories, which are now available in all major stores across Europe.
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